浅谈概念车造型与品牌形象
李晓峰
（安徽江淮汽车股份有限公司 技术中心产品造型部，安徽 合肥 230000）
摘要：概念车作为具有前瞻性的车型，承载着塑造未来造型趋势，探索汽车前沿科技发展方向的意义。同时概念车作为一个展示平台，可以展现出企业强大的研发能力及利用先进科学技术的能力，极大地提高企业品牌形象，提高产品的认知度。通过分析概念车设计对品牌形象及家族化造型风格的影响，并结合国际主流厂商概念车发展的状况，阐述了概念车造型设计的的重要性。
关键词：概念车；品牌形象；家族风格
中图分类号：F407.471 文献标志码：A doi：10.3969/j.issn.1006-0316.2014.10.012
文章编号：1006－0316 (2014) 10－0049－07
Elementary introduction of concept car and brand image
LI Xiao-feng
( Styling Department, Technique Center, JAC, Hefei 23000, China )
Abstract：The concept car as forward-looking models, carrying the shape the future trend of automobile front styling, direction of development of science and technology significance. At the same time concept car as a display platform, enterprises can show a strong research and development ability and the ability to use advanced science and technology, greatly enhance corporate brand image, enhance product awareness. In this paper, through the analysis of the concept car design of the brand image and the family style, and with the development of the mainstream manufacturers concept car international situation, elaborated the importance of concept car design.
Key words：concept car；brand image；family style
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收稿日期：2014－03－24
作者简介：李晓峰（1985－），男，安徽亳州人，本科，工程师，主要从事汽车工业设计工作。
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